(October 2009) Personas: Love them or hate them, but at least understand them!

Thursday, October 15, 2009
5:30 to 7:00 pm
Please note the special LOCATION this month:
Primal Fusion Inc.
7-258 King Street North, Waterloo
Need to park? You may park in any spot around the building, regardless of whether it’s marked “Primal Fusion” — and yes, that includes the bizarre diagonal spots by the sidewalk!
[Map]

Personas in product design

Personas are a type of user profile that have become a common tool in the product design process, although you’ll find both advocates and skeptics of their value. Done well and at appropriate times, personas can galvanize teams around a product’s vision. Done poorly, they are little more than an exercise in creative writing.

In this session, Robert Barlow-Busch (Twitter @becubed) will share case studies and stories from the trenches to illustrate how to get the most from personas. What exactly is a persona? When are they useful — and not? How do you actually create them, and what do you do with them afterwards?

RSVPs requested

If you’re hoping to attend, please help us anticipate numbers by RSVP’ing to Wanda Eby at Communitech. Thanks!