Thursday January 17, 2008
5:00 to 6:30 pm
Please note we’re NOT at the Accelerator Centre this month:
Quarry Integrated Communications
Brand Experience Lab (Ground Floor)
180 King Street South, Waterloo
[Map]
Event description
Has eye-tracking “crossed the chasm” from cognitive science to a mainstream
professional tool for understanding and improving user experience with
digital interfaces? Is it a god-send or a gimmick? And has the usability
field seen such a polarizing discussion since the bickering began on sample
sizes?
This informal event will begin with a brief presentation on how eye-tracking
is currently being applied in Quarry’s usability practice, followed by a
panel discussion including practitioners and academics on the potentials and
pratfalls of this technique.
Confirmed speakers
- Dan Skeen, Quarry
- Blair Nonnecke, University of Guelph
- Glen Drummond, Quarry
