December 2007: Roger Martin on “Design Thinking: The Next Competitive Advantage”

December 20, 20075:00 to 6:30 pmAccelerator Centre295 Hagey Blvd., Waterloo[Map]Everyone is invited to this free event. If you plan to attend, please RSVP to Wanda Eby at Communitech so we can gauge attendance and plan for an appropriate room at the Accelerator Centre. We’re thrilled to announce that Roger Martin will pay us a visit on December 20. Roger is Dean of the Rotman School of Management at the University of Toronto and a renowned speaker on the application of “design thinking” to business strategy. For a taste of his ideas and contributions to the field, dig out your back issues of Harvard Business Review, download this PDF of Roger’s article in Fast Company, or browse the results when you search for him on BusinessWeek.

Design Thinking: The Next Competitive Advantage

Two fundamental kinds of thinking co-exist and often collide in business organizations: analytical thinking and design thinking. Both have their places, but as organizations grow, analytical thinking — which focuses on exploitation and refinement of the current state of knowledge — often crowds out design thinking, which pushes knowledge forward and creates new possibilities. To benefit from design thinking, a business needs to understand how analytical thinking and design thinking differ, why and how they come into conflict, and how to create an environment which encourages design thinking to flourish.

May 2008: User Experience Design at Microsoft (rescheduled from Nov/07 and Feb/08 – whew!)

November 22, 2007
February 21, 2008
Delayed until May 2008 as we’re likely co-hosting an event with Microsoft
5:00 to 6:30 pm
Accelerator Centre
295 Hagey Blvd., Waterloo
[Map]

On November 22 February 21 Whew, okay, sometime in May we welcome Qixing Zeng from Microsoft Canada. Qixing is a User Experience Evangelist with Microsoft, so she’s well-placed to give us the dirt on how Microsoft is thinking about UX these days — and how that might affect the work we do as well. We’ll nail down the exact topic of Qixing’s talk as the date approaches, but in the meantime here’s a general introduction from her.

User Experience Design at Microsoft

How is Microsoft changing its culture from engineering-driven to Experience First? What is the design model at Microsoft? Microsoft software now spans from standard websites to rich interactive applications to desktop applications, and we interact with it on our TVs, phones, table tops, game consoles, and computers. How does Microsoft strive to create a seamless user experience across all these platforms — while enabling designers and developers to work more productively together? In my talk, I’ll share some insights and examples to answer these questions from my perspective as a UX evangelist within Microsoft. I’ll illustrate these ideas through real world design examples created on the Microsoft Silverlight and Windows Presentation Foundation platform.

If there’s a specific Microsoft UX topic you’d like to hear about, please feel free to contact me through my blog. I look forward to meeting you all in November!

In the meantime, here are some useful links:

• Microsoft Design
• Silverlight
• Windows Presentation Foundation (WPF)
• Expression Studio

(October 2007) Designing the User Experience: Unplugged

October 18, 2007
5:00 to 6:30 pm
Accelerator Centre
Meeting room #2
295 Hagey Blvd., Waterloo
[Map]

Event description

Designing the user experience for software requires understanding user needs and behaviors. However, only so much can be learned by asking direct questions of people. Designers can employ a variety of techniques and activities to quickly uncover user needs and influence their understanding of the functionality required — and of potential design solutions. Come participate in an informal, “unplugged” discussion in which we’ll collectively formulate a best-of-breed process for designing user experiences.

About the speaker

Sandra Loop brings experience as a UX designer for the Sybase iAnywhere Professional Services group. Sandra will facilitate the discussion using a real-world mobile application scenario.